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Published March 16, 2016
Volume 24, Number 3



Business Bits

 

  • Axis Community Health Opens Hacienda Clinic     

    Axis Community Health has opened its new Hacienda clinic at 5925 W. Las Positas Boulevard. The new facility, which broke ground in October, 2014, will meet the growing need for health care services for low-income and uninsured families. The new 24,000 sq. ft. health center doubles Axis’s service capacity for primary health care and mental health. Construction involved a complete interior renovation of the existing structure, creating 27 exam rooms and 7 counseling rooms.
     
    Axis Community Health began in 1972 as a health center for low-income children in eastern Alameda County who had no other access to health care. Over the past thirty years, Axis has grown to provide medical care for all ages, also adding mental health counseling services, addiction recovery programs, court-ordered programs, a WIC nutrition program and school and community-based health education services. Axis now offers services from five sites in the Tri-Valley area and serves more than 14,000 members of the community.
     
     
  • Bristol-Myers Squibb Selects Veeva Vault RIM Solutions  

    Bristol-Myers Squibb has selected Veeva Vault Registrations and Veeva Vault SubmissionsArchive, two next generation regulatory solutions from the Hacienda company’s Vault RIM suite, to manage registration tracking and submission archiving globally.
     
    The Vault RIM suite allows life sciences companies to align regulatory processes worldwide, improving speed, agility, and compliance. With Vault RIM companies have real-time access to submission plans, product registration status, health authority correspondence and commitments, and local market submissions. The resulting visibility streamlines global processes and improves data quality, helping companies respond faster to business changes.
     
    “Life sciences companies struggle to manage product submissions and registration information around the world,” said John Lawrie, director of Veeva Vault RIM. “Veeva understands the breadth of this challenge and has introduced a unified solution that helps harmonize global operations and provides the visibility organizations need to manage their product portfolio more effectively.” Vault RIM is part of Veeva Vault, the first cloud-based regulated content management platform and suite of applications designed for life sciences. The Veeva Vault family of applications span clinical, quality, commercial, medical, and regulatory to ensure one trusted source for content and data across the enterprise.
     
     
  • Roche receives approval in Japan for Lung Cancer Mutation Test   

    The Ministry of Health, Labour and Welfare in Japan has approved the cobas EGFR Mutation Test v2 for diagnostic use. The test includes expanded mutation coverage of the epidermal growth factor receptor (EGFR) gene in DNA derived from tumor tissue, designed to detect mutations in non-small cell lung cancer (NSCLC) patients. NSCLC patients who harbor an EGFR mutation are candidates for EGFR-targeted therapies such as Tarceva (erlotinib), Gilotrif (afatinib), and IRESSA (gefitinib) in first-line treatment, and TAGRISSO (osimertinib) in subsequent lines of treatment.
     
    “The approval in Japan for the cobas EGFR Mutation Test v2 is a testament to the importance of molecular testing for targeted therapies,” said Uwe Oberlaender, head of Roche Molecular Diagnostics. “With more than half of Asian patients with advanced NSCLC having an EGFR mutation, knowing the specific mutation can inform the clinician about what treatment regimen to prescribe and, more importantly, who is eligible for the targeted therapy.”
 
  • Unilever U.S. Celebrates Latino Self-Expression with New Campaign: #100PorCientoTu   

    Unilever's U.S. Personal Care brands are celebrating the diversity and style of U.S. Hispanics with their new #100PorCientoTu campaign that promotes self-expression and individuality.
     
    “Latinos are trendsetters whose personal style is their unique calling card,” said Brian Critz, brand director, Multicultural for Unilever U.S. “With the #100PorCientoTu campaign, we want to highlight the diversity and dynamism of the Latino community, especially among millennials, whose identity is deeply tied to their culture, self-image and aspirations.”

    The #100PorCientoTu campaign is partnering with celebrity stylist Leonardo Rocco, celebrity groomer Marcos “Reggae” Smith, international plus-size model and influencer Denise Bidot and other notable personalities to provide beauty and style inspiration. They will share their top beauty and grooming tricks of the trade featuring brands they love like AXE, Caress, Dove, POND's, Suave, TRESemme, and Degree.
     


Stories compiled by Jay Hipps

 


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