| Published
July 20, 2004 |
Volume
12, Number 7
|
Over its Six-Year History, the Hacienda
Index Reflects the Success of Park Companies

|
| The Hacienda
Index has reflected overall market performance since its launch in
January, 1998. |
What’s the best way to follow the success of companies in Hacienda? One
way is to observe the progress of the Hacienda Index, a monthly feature
of Hacienda Network which tracks the value of the publicly-traded
stocks from Hacienda companies.
More than six years have passed since the January, 1998 debut of the
Index and, while its creator Marion Steward says that the Index was
created strictly for general interest, the Index has provided an
interesting reflection of the publicly-owned companies in the park.
“We said, ‘Wouldn’t it be fun to see what would happen if somebody had
invested in the companies in Hacienda? What would that look like?’” she
explains. With that goal in mind, Steward sought an appropriate method
for creating the park’s new financial yardstick.
“When we first started, we said we’re going to pretend that we own 100
shares of every public company in Hacienda and track it from there.
When a company leaves the park, we pretend that we sell the shares and
when a company comes in, we pretend that we buy them,” she explains.
By using the cash value of each stock, she created what is called a
dollar-weighted average.
“For instance, you may have a company that has a very low share price
and if they were to double their share price and go from $4 to $8, for
example, that would be a tremendous gain for them, a 100 percent gain.
However, on the Index we only see it as a $4.00 per share gain. If a
different company trades at $100 per share and their stock goes up
$4.00, it’s only a four percent gain for that company. To put it
another way, a large gain in a low-priced stock could be offset by a
smaller loss in a high-priced one.”
This is the same technique used to create indices like the Dow Jones or
the S&P 500. While those may be the best known, she explains that
there are plenty of money managers around the country using an index to
follow a specific business sector.
“Organizations will create indices for whatever kind of climate they’re
looking to gauge,” she says. “For example, states can have their own
index. Some organizations, frequently a brokerage firm or media
company, will create an index to gauge the health of a particular
region or industry. Almost anybody can create an index and not all of
them are widely known or widely published. The Hacienda Index is really
more of a fun way to look at the businesses in the park because the
roster of companies changes so often. It’s not something you can go to
your broker and buy. You can see trends but the information is more
anecdotal.”
That said, the Hacienda Index has indeed reflected the larger trends in
the market quite accurately so far. The Index hit a high of 1587.86 in
January, 2000, two months prior to what is generally recognized as the
top of the market. Similarly, the Index hit its lowest point in March
of 2003 at 922.78, again reflecting a date that is seen by some
financial experts as the market’s bottom. The Hacienda Index stands at
1476.01 this month, up 60 percent in the 16 months that have passed
since the low.
Steward says that she is a bit surprised that the Index hasn’t returned
to its previous high, but also offers an explanation. The Index is
fundamentally affected by changes in the composition of businesses
within the park.
“You can’t really compare the Hacienda Index to one of the better known
indices because there’s a lot more turnover than you would see in these
other indexes like the Dow Jones or the S&P 500.”
The Hacienda Index may just be for fun, but as she notes, “it has given
a pretty good indication as to the business climate in Hacienda.”
|