| Published
June 17, 2008 |
Volume
16, Number 6
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Downtown Pleasanton Offers Loads of
Activities Geared to Create Summer Fun

It might be vacation time, but the Pleasanton Downtown Association
(PDA) has not slowed the pace of crowd-pleasing events that showcase
the city’s twinkling, tree-lined Main Street on balmy summer nights.
This season’s schedule is guaranteed to chase away the summertime
blues. In addition to the perennial Concert in the Park series, 13
Friday evenings of great outdoor music and family fun, the PDA will
host two street parties and a wine stroll during July and August.
Over the past 10 years, the monthly First Wednesday street parties have
made downtown a regular destination for as many as 20,000 people, who
come to shop, eat, meander among close to 200 vendor booths, and mingle
in the beer garden from 6 to 9 p.m. A large swath of Main Street closes
to auto traffic during the party. “Plenty of off-Main Street parking is
available,” assures PDA Events Coordinator Nickie Hoppe. A community
event and special entertainment are typically part of the repertoire,
but Hoppe is constantly adapting the formula so “there’s always
something new. We have a good, established footprint, but we constantly
look for fresh opportunities to keep it fun for the people attending,”
she relates.
Warming up for Independence Day, the July 2 First Wednesday is themed
“Red White and Blues.” Members of the VFW Post 6298 will be leading
tours of the beautifully renovated Veterans Memorial Building during
the evening. Georgi & the Rough Week provide music in the beer and
wine garden, which will offer beers from Anheuser-Busch, Trumer Pils,
and the Main Street Brewery, as well as Livermore Valley Winegrowers
Association member wines. The 91st Division Band from Camp Park, under
the leadership of 1SG Keith Barlow, will make a special
appearance.
Highlighting the “Dog Days of Summer” First Wednesday on August 6 is
the annual Pooch Parade, presented by the Tri-Valley Guide Dog Puppy
Raisers. The public is invited to pretty up the family pups, large or
small, and bring them to Wayside Park, at the corner of First and Neal
Streets, to register at 6 p.m. The 11-piece band Houserockers
will be reviving rock and soul classics in the beer and wine garden on
Main Street. For a change of pace, visitors can stroll over to the
corner of Main and St. John and listen to Jeff Reed and his mellow
guitar.
The two street parties bookend the 8th annual Pleasanton Downtown Wine
Stroll, slated for Thursday, July 17. With attendance limited to just
1,000 ticket holders, this popular event has a unique format that
helps it stand out from the crowd. Instead of booths, vintners
station themselves and their offerings inside individual downtown
businesses. Echoing the tasting room environment, this type of setting
encourages visitors to chat with winery representatives as they sample
products of the Livermore Valley and nibble on hors d’oeuvres chosen to
complement the wines being served.
For Wine Stroll tickets, the concert schedule, and other details, call
the PDA at (925) 484-2199 or visit www.pleasantondowntown.net.
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