| Published
July 15, 2008 |
Volume
16, Number 7
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tw telecom Shows Off Remodeled Offices
and Network Hub on July 22

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David Ellebrecht,
left, and Ed Barosky reflect on their companies new identity, tw
telecom.
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By Nicole Zaro Stahl
NETWORK Editor
Originally a unit of media giant Time Warner, Time Warner Telecom spun
off from its parent company in 1999, becoming listed on the Nasdaq as
TWTC. As of July 1, the company became tw telecom in a rebranding that
better reflects its independence as well as its heritage. Under
this new identity, tw telecom will emphasize and enhance its existing
stature as a leading provider of managed voice, Internet, and data
networking solutions to the enterprise and carrier markets.
“tw telecom is a leader in directly-connected commercial buildings to a
fiber telecom infrastructure," observes Ed Barosky, who was recently
hired to direct the regional sales efforts from offices in Hacienda,
Walnut Creek, and San Francisco. “This gives us the ability to quickly
and seamlessly deliver Ethernet and other next-generation services to
businesses that require more efficient network connectivity. That
strategy has translated into double-digit growth rates for the company
over the past several years."
Barosky concedes that technology and ownership changes in the
telecommunications industry over the past several years have led to
some confusion in the public mind about what roles various companies
play. Unlike data- and cable-providing outfits that focus on the
residential sector, the company’s target market skips over the
area of home entertainment to focus exclusively on facilities-based
telecom services to the enterprise and carrier arenas.
“We provide managed network services, specializing in Ethernet and
transport data networking, Internet access, local and long distance
voice, VoIP, co-location services, and security. Our customers include
long distance carriers, wireless communications companies, incumbent
local exchange carriers, and enterprise environments, along with
government and military organizations,” Barosky relates. Putting it in
simpler terms, “We’re a telephone company, but just for the business
environment,” he quips.
Headquartered in Littleton, Colo., tw telecom had more than $1 billion
in 2007 revenue. Almost 3,000 employees staff facilities that deliver
service to 75 U.S. metropolitan areas in 30 states. Many notable Bay
Area organizations are already included in the company’s customer base,
and Barosky is looking forward to extending the reach, especially
locally.
“We have fiber optic cable running underground throughout the Hacienda
business area. More than 35 Pleasanton office buildings are currently
connected to our fiber network, and many others are within reasonable
access. That infrastructure can generate a huge savings a business’s
voice, data, and Internet expenses,” he points out. The fiber optic
network is also remarkably robust, with a very high quality of service
from T1 to 10 gigabit data connections.
tw telecom will reintroduce itself to the Hacienda business community
with an open house from its recently remodeled office and network hub
at 4511 Willow Road on July 22 from 3:30 to 5:30 p.m. “We hope Hacienda
businesses will come by to tour our network technology hub, review the
tw telecom fiber route map of Hacienda, and meet the local management
team,” says vice president and general manager Dave Ellebrecht. Those
interested in attending should contact Barosky at (925) 953-7072.
Company information is available at twtelecom.com.
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