| Published
August 18, 2009 |
Volume
17, Number 8
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511: The Award-Winning Source for Bay Area Transit and Travel information
As is to be expected from the creative minds in the region, the Bay
Area has turned out an award-winning 511 transit information system. A
product of the California Metropolitan Transportation Commission in
partnership with the California Highway Patrol and state Department of
Transportation, 511 folds together data from the region’s
two-dozen-plus transit agencies, forging an amazing utility in the
process. Supported by a mix of federal, state, and local funding, the
511 program delivers its information either over the phone by dialing
5-1-1, or on the web at 511.org. All services, from a simple traffic check to help setting up an employee telework program, are free of charge.
On
511.org, a uniform interface allows users to view transit schedules and
plan trips, get current traffic conditions and view active webcams,
find a carpool, or perform a host of other handy functions. The transit
site’s extensive scope and dynamic features were recognized recently
with its inclusion in the 2009 list of top 10 exemplary government
websites that “embrace the Web’s full potential,” as compiled by the
publication Government Computer News.
The concept for the
system took shape 10 years ago, when the U.S. Department of
Transportation petitioned the Federal Communications Commission (FCC)
to designate a nationwide three-digit telephone number for traveler
information. A year later, in the summer of 2000, 511 became the
universal traffic information telephone number, with implementation
left up to the various state and local agencies and telecommunications
carriers across the country.
In California, state and
municipal entities were quick to get behind this initiative, and today
the Bay Area’s program is acknowledged as “the most innovative in the
country,” according to Carol Kuester, Principal Program Coordinator,
Traveler Information and 511, with the Metropolitan Transportation
Commission (MTC).
The vast amount of integrated information
available on the site is what earns it such high marks. In many parts
of the country, 511 simply presents information on traffic on the local
interstate, Keuster points out. The Bay Area’s system is much more
comprehensive, covering multiple transportation modes. “Our system
reflects the full scope of options in the region--transit, bike,
ridesharing, etc.-- and we’re proud of it,” she states.
The
site’s home page offers a multiplicity of choices. For example, the
Public Transit Trip Planner is a phenomenal tool to plot out either a
daily commute or an adventurous jaunt to a wide variety of leisure
destinations, from Stinson Beach to the Vallejo Ferry Terminal. This
utility can now be accessed directly from the Hacienda web site at: www.hacienda.org/forms/forms_order_tripplanner.html or by selecting “Plan Your Commute” on any page where this button appears.
Drivers
can also check out current traffic conditions and even view a live shot
of the road from the growing network of video cameras, to figure out
the smoothest route to their destination. Or they can use the MY 511
service to receive text or email alerts about congestion along a
predetermined route.
These are just some of the
highlights. Since its launch in 2002, 511.org has seen a steady
succession of upgrades, largely in response to user feedback and
advances in dissemination technology. Especially with the regular
addition of new features, the full extent of its utility is “hard to
capture in a sound bite,” Keuster observes, recommending that people
take some time to explore the site. “People need to experiment and find
the tools and features that work for them.” She also encourages those
who might have tried the system in the past to take it for a fresh test
drive.
There is no doubt about how Bay Area travelers benefit
from the reliable source of accurate information. “We have quantitative
research studies showing that if people regularly call 511, they will
see a time savings,” Keuster remarks, adding, “our traffic data is
widely disseminated, and it the best there is. The more people who have
the information, the better their decision-making will be. If there is
a big incident, the last thing you want is more people driving into
it.”
In fact, 511 has even become an emergency response tool,
even though it was not envisioned as such. As an example, Keuster cites
the 2007 MacArthur Maze “meltdown,” when the freeway ramp collapsed
after an accident. The site immediately posted information about the
incident and how traffic was being diverted. Graphical representations
of the closure and detours gave drivers a level of comfort as they were
funneled to alternate routes during the subsequent
reconstruction.
An upcoming challenge is the Bay Bridge
shutdown over Labor Day weekend, part of the Seismic Retrofit Project.
The closure will begin at 8 p.m. on Thursday, September 3, with the
bridge reopening by 5 a.m. on Tuesday, September 8. Caltrans is
coordinating with Bay Area public transit agencies to plan scheduling
and route changes, and updates on transit options will be posted on
511.org as they become available.
Last year’s experience with
the shutdown makes things a little easier this time around, Keuster
says. Traffic during the 2008 closure declined, and “it was heartening
to see that the public really got the message, accepting our advice to
stay home or take public transit. Working together, we have been able
to avoid serious congestion.”
The next step forward for 511.org
is a presence in the social media arena. Keuster expects 511 to
be on Facebook and Twitter this month. There is also an effort afoot to
optimize web tools like the traffic map so they can be used on handheld
devices. She also hopes developers will be inspired to create an iPhone
application featuring the site’s data feed.
Below are highlights of the latest 511 upgrades.
Transit Information
 From
Gilroy to Petaluma and Pacifica to Livermore, the Bay Area has more
than 60 public transportation offerings. You can get information on the
various providers, schedules, fares, and service announcements by
selecting the Transit tab on 511.org.
The Trip Planner in this
section has been described as “awesome.” With answers to a few
questions about where and when you are traveling, this tool will
provide you with a detailed itinerary and calculate the total trip cost
and travel time.
The Regional Information tab features
the Popular Destinations tool, which allows a search by city or nine
destination categories, like museums, parks and gardens, and
sport/event venues. A link to the Trip Planner provides the itinerary
for that specific trip.
Also on the Transit website are links to
schedules, routes, maps, and fares for each transit agency, along with
disabled and senior services information.
TransLink
 The
big news about TransLink, the reloadable smart card for paying transit
fares, is that as of early August it is now accepted on BART—in
addition to AC Transit, Dumbarton Express, and Golden Gate Transit and
Ferry, where it has enjoyed growing use over the past few years.
BART
riders can now dispense with paper tickets and no longer need to worry
about having enough cash on hand to cover the fares, making the daily
commute easy, convenient, and secure, Keuster points out.
The
credit card-sized TransLink keeps track of its value and automatically
deducts the correct fare (including discounts and transfers) for every
transit trip. You can buy a card or add value online, on the phone, at
dozens of retail locations, at transit agency ticket offices, or at
transit stations.
MY 511
 MY
511 is a free, personalized service that provides information on
customized travel routes over the phone or online. Users can set up a
list of saved trips and later access up-to-the-minute driving times for
any of them by dialing 5-1-1 and speaking the trip name (e.g. "Home to
Work") that was entered during the registration process. The voice
network reports traffic slowdowns, complete with exact time, location,
and current vehicle speeds, along routes the user specifies.
The
MY 511 service can also send out e-mail and text message alerts about
current conditions associated with driving and transit departure times.
Users can configure the time of day, day of week, and alert type they
wish to receive. A typical alert lists the trip name, the estimated
travel times when the alert was sent, and incident information
associated with each trip. Users can also request severity alerts when
the trip’s current driving time exceeds the typical driving time by 25
percent or more.
Online, the Traffic and Driving Times Map
presents instant information on all freeways in the nine-county Bay
Area region. Clicking a spot on the map drills down into the specific
details, including construction updates, and in some areas, real-time
streaming video of the selected freeway. The Predict-a-Trip allows
users to query travel times for certain days of the week and hours of
the day via different routes. Rideshare 511
Rideshare offers a host of services and incentives for commuters
interested in leaving their cars at home, even for just one day a week.
Rideshare perks range from the ability to use carpool lanes to free
bridge tolls, preferential parking, and commuter tax benefits—not to
mention reduced greenhouse gas emissions and other pollutants.
The
RideMatch Service helps individuals join or start a carpool or vanpool
according to their specific needs, from time of day to exact
destination. Special consultants are available to help applicants meet
all criteria for a vanpool, including feasibility advice,
assistance with van leasing, recruiting back-up drivers and passengers,
and medical exam reimbursements. Also available on the Rideshare
tab (or at Rideshare.511.org) is information about the Guaranteed Ride Home program, designed to help employers promote ridesharing at the workplace.
Bicycling
 The
Bicycling page on the 511 website is an invaluable resource for
commuters and recreational cyclists alike. Here are found route maps,
information on taking bikes on public transit and across Bay Area toll
bridges, the location of lockers and racks, pointers on commuting and
riding safely in traffic, advice on selecting a bike, and even links to
cycling organizations.
A Bike Buddy Ridematch feature connects
bikers for commuting or weekend rides and links experienced cyclists to
newcomers who need to learn bike routes. The BikeMapper online tool
works like the Transit Trip Planner, providing all possible bike routes
within a user-specified area.
Additional Information and Services The
511 umbrella offers more information and additional services either by
phone or online. Find out about FasTrak, the automated toll payment
system that allows drivers to cruise through Bay Area toll plazas at up
to 25 miles per hour. Get information and announcements about
Spare-the-Air days, surveys, and participation in transit
research.
The web site also furnishes links to many
other resources including airports, car sharing programs, local travel
information services, 511 programs outside the Bay Area, and Bay Area
tourist information such as links to local convention and visitors
bureaus and Chambers of Commerce.
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