| Published November 17, 2009 |
Volume
17, Number 11
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Coming Soon: Decision
Design-Branded Apps at the iTunes App
Store

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Ed
Mitchener heads up Decision Design’s iPhone Application
Division, which started in May.
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By Nicole Zaro Stahl
NETWORK Editor
The employees at Decision Design’s Hacienda office are deep in
development mode as they advance the software maker’s latest
initiative: crafting new applications for the Apple iPhone.
In
late May the company, which also has offices in Bannockburn, Ill., a
suburb of Chicago, announced that it had chartered a new iPhone
Application Division, centralizing the development resources for the
iPhone and iPod Touch platform at its Pleasanton site.
''This
is a rapidly expanding market that suits our core competencies of
innovation and rapid time-to-market,” comments Decision Design
President Monty Davis. ''We believe that iPhone apps allow us to serve
our corporate clients in new ways, bringing mobile metrics, system
controls, and client self service to a whole new level.”
The
new division, led by Ed Mitchener, Vice President of Development, has
built or is currently developing prototype apps that allow geographical
search, camera/photo uploads, system metrics, video streaming, and
incident management. Two high-profile, confidential products will be
released soon.
As these apps are completed, they will be made
available to the public through the iTunes App Store for use by anyone.
“Our development team is excited to jump into this new technology,”
says Mitchener. “We have all the tools and experience to
bring
innovative mobile apps that use the great iPhone functions to our
clients.”
For the past 14 years, Decision Design has been
developing custom software products for clients across diverse
industries, from manufacturing, science, and engineering to human
resources, finance, and consumer applications. With its expertise in a
wide range of technologies, it has worked with companies of all sizes,
from small startups to members of the Fortune 1000. Committed to
delivering exceptional results, indispensable service, and significant
added value, Decision Design has built a strong reputation as a custom
software provider that completes projects on time and within
budget.
Supported by its expertise in a wide range of
technologies, Decision Design’s success in rapid software development
is due in part to its homeshoring business model, which relies entirely
on resources based in the United States.
“Homeshoring is
about bringing task-centric, cross-functional development teams
together in small groups where our developers work in close proximity,”
explains Davis. “Homeshoring development centers are located away from
the higher rent, higher labor areas of the country, providing
significant cost savings. Our designers and programmers understand U.S.
business, culture, and work ethics, and our homeshoring model requires
minimal travel, labor, training, and project management costs that are
often required in offshoring models.”
Decision Design’s
reliance on homeshoring is in fact the result of previous experience
sending certain development projects overseas to regions where labor
costs are significantly lower. Ultimately, the quality, economy, and
productivity expected from the arrangement did not materialize, and the
company shifted its strategy. Homeshoring now “allows us to
deliver savings from 30 percent to 60 percent below offshore
development costs. And we are dead-on cost competitive with offshore or
blended offshore/onshore companies,” Davis remarks.
For more information, visit www.decisiondesign.com.
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