iPipeline is a leading provider of cloud-based software solutions for the life insurance and financial services industry. Through its SSG Digital, end-to-end platform, the company accelerates and simplifies sales, compliance, operations, and support. iPipeline provides process automation and seamless integration between every participant in its ecosystem, including carriers, agents, general agencies, advisors, broker-dealers, banks, securities/mutual fund firms, and their consumers. The company’s innovative solutions include pre-sales support, new business and underwriting, policy administration, point-of-sale execution of applications, post-sale support, data analysis, reporting, user-driven configuration, consumer delivery and self-service, and agency and firm management.

In July, iPipeline announced the integration of AlphaTrust e-Sign into its AFFIRM order entry system, which is used by the nation’s most respected financial institutions and their advisors. AlphaTrust e-Sign is a fully brandable, highly secure e-Signature product. It enables advisors using AFFIRM for Annuities to remotely secure signatures to expedite 1035 exchanges and other financial transactions while satisfying client expectations for a contactless experience. The integration, which is available for purchase by all AFFIRM customers, enables advisors to overcome remote selling obstacles and rapidly secure electronic signatures to accelerate 1035 exchanges and other transactions in today’s COVID-19 selling environment. A 1035 exchange is a provision in the Internal Revenue Service code that allows for a tax-free transfer of an existing annuity contract, life insurance policy, long-term care product, or endowment for a similar endowment providing certain conditions are met.

“The impact from the COVID-19 pandemic has rippled throughout the entire financial services industry,” according to Larry Berran, CEO, iPipeline. “Advisors have been challenged in this contactless environment to execute their 1035 exchanges and other transactions, all of which require client signatures. Advisors are particularly in need of technologies that simplify and improve the customer experience. At the onset of the pandemic, we rallied to bring e-Signature and e-Delivery to all of our customers to enable them to continue their business cadence. We are pleased to offer our AFFIRM customers the AlphaTrust e-Sign integration to remove obstacles and increase customer satisfaction.”

“Business priorities have clearly shifted,” notes Tom Benton, Vice President Research and Consulting, Novarica. “Top executives are less focused on speed-to-market initiatives and more on recovery as they are concerned about sustainability. According to a recent Novarica survey, 65 percent of life insurers have been forced to prioritize digital initiatives to optimize business performance because of stay-at-home measures. e-Signature is a critical component in a well-thought out digital strategy. While cost reductions are on the list of priorities, we are not seeing large budget cuts as they pertain to technologies. Technology providers who are integrating capabilities such as e-Signature into their products are positioned appropriately at this time to enable customers to reap the benefits of digitization.”

iPipeline’s platform is used by approximately 150 carriers, 1,400 distributors and financial institutions, and their agents and licensed advisors in a cloud-based environment. Its headquarters are located in Exton, Pennsylvania. In addition to its current office at Hacienda, which it opened in 2015, iPipeline also has locations throughout the United States, Canada, and the United Kingdom.

For more information about iPipeline, please visit www.ipipeline.com.