CriticalRiver, Inc. is an AI-first technology services firm focused on accelerating business outcomes through speed, agility, and innovation. In November, officials announced the launch of CR AI(x), a next-generation AI innovation hub designed to engineer the Agentic Enterprise, where intelligence, technology, and human judgment converge to create measurable outcomes. Officials say CR AI(x) represents a major step forward in how enterprises build, deploy, and scale intelligent systems.

Most enterprises struggle not with AI models but with the ecosystem around them, which includes unclear metrics, fragmented ownership, and unprepared cultures. CR AI(x) bridges that gap by bringing together strategy, governance, and change readiness with the engineering rigor needed to operationalize AI. Built on CriticalRiver's deep expertise in cloud, data, and AI technologies, CR AI(x) integrates securely with existing enterprise systems. It supports modular deployment, allowing organizations to start small, scale rapidly, and measure ROI at every stage.

"We are seeing a clear shift in how enterprises want to operationalize AI, not as a proof of concept but as a competitive capability and culture," according to Tarun Srivastava, Global Head of Sales and Studios for CriticalRiver. "CR AI(x) is designed for that shift. It helps leaders translate strategy into execution by defining metrics for success and creating intelligent agents that think across functions, not just within them."

According to officials, CR AI(x) will enable customers to reframe AI strategy by defining measurable outcomes and linking them directly to enterprise objectives. Customers will be able to use low-code design and pre-trained AI models to build custom agents aligned with domain needs, workflows, and key performance indicators. They will also be able to extend existing agents with integrations and continuous learning loops that can evolve with business goals. Additional benefits include being able to activate context-aware agents directly within a broad range of existing systems and data platforms, and coordinating actions across finance, sales, marketing, human resources, and operations to achieve real-time, end-to-end intelligence. Moreover, CR AI(x) provides security and governance by ensuring that agents act within enterprise-grade guardrails. Role-based controls, audit trails, and human-in-the-loop validations maintain transparency, compliance, and trust at scale.

"At CriticalRiver, we have always believed that the future belongs to enterprises that can think and act with intelligence," says Anji Maram, CEO. "With a strong legacy in enterprise technology, we are well-versed in the value chain where AI will create the most impact. CR AI(x) marks the next leap in that journey. It reflects our commitment to building systems that move beyond automation to deliver measurable business value."

"We are building a foundation where AI becomes a natural part of every enterprise workflow," adds Aditya Deshmukh, the Data, AI, and Cloud Studio Leader at CriticalRiver. "CR AI(x) combines the science of data engineering with the art of applied intelligence. It allows enterprises to create agents that understand context, make informed decisions, and continuously learn from outcomes."

CriticalRiver was founded in 2014, and moved its headquarters to Hacienda in 2019. The firm supports a global client base with deep expertise in machine learning, predictive analytics, and intelligent automation, enabling organizations to adopt emerging technologies while preserving long-term operational value. In addition to its locations in the United States, the company’s global presence includes Australia, Brazil, Costa Rica, India, the Philippines, and the United Arab Emirates.

For more information about CriticalRiver, Inc., please visit www.criticalriver.com or www.linkedin.com/company/criticalriver.