As the location for Hacienda, the City of Pleasanton provides and excellent blend of livability and necessary business resources. Pleasanton is a modern community that cherishes its character and the quality of life it has developed for its residents.

Pleasanton first attracted settlers in the 1850s and was incorporated in 1894. Agriculture formed the basis for the area's initial economy, with ranchers and horse breeders later joined by dairy farms, hop fields, and vineyards. By 1930 the gravel industry, led by industrialist Henry J. Kaiser, had become prominent in the region. An industry that continues profitably to this day. In 1917, Mary Pickford's "Rebecca of Sunnybrook Farm" was filmed here, with local children making $2 per day as extras. Buster Keaton, Lillian Gish, and Tom Mix also made movies in Pleasanton and Abbott and Costello's "It Ain't Hay" was filmed at the Alameda County Fairgrounds in 1941. In time, Pleasanton's economy has increased and diversified. Today, over 4,500 businesses operate in Pleasanton from a wide range of industries.

Pleasanton's long history and character is most clearly evident in its beautiful downtown. With its historic architecture, a broad variety of events, and thriving restaurants and retailers, the area has long served as Pleasanton's focal point and the center of the community. Moreover, Pleasanton's downtown was enhanced in 1994 with a $3 million restoration project that widened sidewalks and installed benches and shade trees improving the quality of its open space. Downtown Pleasanton also plays host to a variety of events sponsored by the Pleasanton Downtown Association. From the popular "First Wednesday Street Parties" which run from May through October to the weekly Farmer's Market, there is always something to do in this important community center.

Source: U.S. Census Bureau, 2010-2014 American Community Survey

Source: U.S. Census Bureau, 2010-2014 American Community Survey

Key demographic traits include:
  • The workforce in Pleasanton is among the most educated in the country, with over 80 percent of residents having attended college. Over 60 percent have a college or professional degree.
  • Pleasanton's household income is high as well. Nearly 75% of households report an income of over $75,000 annually.
  • Pleasanton is a young community. Nearly 30 percent of the population is under 19 years of age, and over 45 percent is in the prime career years of 20 to 54.
Source: U.S. Census Bureau, 2010-2014 American Community Survey

Source: U.S. Census Bureau, 2010-2014 American Community Survey

Careful planning and execution has made Pleasanton a place where businesses have what they need to succeed. A well-developed street network provides easy access to and from the major arterials and interstates that connect Pleasanton to the surrounding region as well as convenient travel within the community. In addition to road networks, Pleasanton features   access to a variety of local public transportation. Businesses in North Pleasanton,  where Hacienda is located, are particularly situated to benefit from these resources. Other key pieces of infrastructure including power, telecommunications, water and wastewater services, have all been planned and implemented with an eye towards growth, new development and business success. The city also boasts an active business community that works directly with civic leaders and city administrators to make sure business needs are addressed. To facilitate growth and success a wide variety of business resource services from job training, to investment opportunities, to business advocacy and more are readily available to any Hacienda business.

The Pleasanton Unified School District is one of the best school systems in California, with many of the district's schools regularly winning recognition in the California Department of Education's "Distinguished Schools" program. Under the program, schools are evaluated according to a number of criteria, including rigorous standards and graduation requirements; visionary and collaborative leadership; research-based curriculum and instructional practices; learning support services for all students including those with special needs; modern technology to support student learning; effective professional development; extensive family participation; partnerships with business and community; and a safe, clean, and healthy learning environment. Only five to 10 percent of the state's schools are designated "California Distinguished Schools" each year. Colleges and universities (UC Berkeley, Las Positas College, Golden Gate University, among others) offer a wide range of adult education making extensive higher education available in a number of fields such as computer systems, international economics, labor management and communications.

Pleasanton's parks and recreation facilities are also rarely matched, and with Pleasanton's great climate — a mean daily minimum temperature of 42 degrees and a mean daily maximum of 73 degrees — there are plenty of opportunities to use them. Facilities such as the 105-acre Pleasanton Sports Park offers nearly 20 softball fields and a dozen soccer fields, as well as a paved path around the perimeter which makes a great track for jogging and running. The Pleasanton Tennis and Community Park, just blocks away from Hacienda, has ten tennis courts for public use. The city is also home to the Dolores Bengtson Aquatic Center, with its four pools and activities ranging from competitive swimming and diving to recreational uses. Pleasanton also has thousands of acres of parks, from small neighborhood parks to the 3,163-acre Pleasanton Ridge Park and its miles of multipurpose trails. The East Bay Regional Park District also operates Shadow Cliffs, a former gravel quarry converted into a 296-acre park with an 80-acre lake. The Alameda County Fairgrounds, host to the annual county fair and countless other events, is located in Pleasanton. Golfers will be pleased with the selection of courses in the area. Choices in Pleasanton include two world-class private courses, the Jack Nicklaus-designed Ruby Hill Golf Club and that found at Castlewood Country Club. Public courses include Pleasanton Fairways and the nearby Canyon Lakes in San Ramon, Sunol Valley Golf Club in Sunol, and Poppy Ridge, Las Positas, and The Course at Wente Vineyards in Livermore. Pleasanton also serves as the gateway to the oldest wine region in California, the Livermore Valley. With over fifty vineyards and wineries ranging from big producers such as Wente Vineyards to smaller, boutique wineries, the area provides some wonderful wine tasting opportunities for summer weekends.