NELSON Enhances Employee, Tenant Environments

NELSON is a fast-growing global brand experience firm that delivers architecture, interior design, graphic design, branding, and consulting services where people work, shop, dine, play, stay, live, and heal.

"We provide our clients with strategic and creative solutions, grounded in meaningful insights that positively impact their environments," says Jane Fordham, Vice President of Business Development. "In everything we do, we are committed to providing exceptional services and delivering outstanding results."

While NELSON's Pleasanton office offers a range of services, many local customers draw on NELSON's expertise in designing new or upgraded corporate interiors as well as capital improvements for commercial buildings.

"Commercial real estate owners are competing with one another," says Fordham. "They want to offer nice facilities to attract new and retain existing tenants."

Popular amenities for commercial tenants include outdoor spaces, fitness centers, and the ability for employees to get food. Smaller facilities may partner with third parties to provide simple grab-and-go type of meals or include a full cafe. Additional interior spaces that clients ask for include "amenity spaces" that allow employees to hang out together more informally and conference/training spaces.

In the same way that commercial building owners are competing for tenants, Bay Area companies are competing to attract and retain skilled talent. In both cases, the nature of the office space where people will work is an important selling point.

"Many corporations are just starting to think about the overall company brand," says James Spence-Chan, Studio Director. "More and more companies are interested in branding their space. It is all about the employee experience, and treating the employee more like a customer. It is not so much about a pretty logo but about the entire corporate experience, so employees will be happy to work there."

The company is also a leader in design based on the WELL Building Standard thanks to its WELL Building Certified designers. This cutting-edge standard focuses on how buildings and their interiors can improve comfort and enhance health and wellness.

NELSON's WELL-accredited professionals are trained in state-of-the-art methods for maximizing the potential of new spaces to support physical health and mental well-being. According to NELSON, applying the WELL Building Standard to an office space can lead to higher employee satisfaction, decreased turnover, reduced absenteeism related to health, increased productivity, and higher morale.

Local clients include Albertsons/Safeway, Enterprise, Callidus Cloud, Embarcadero Capital Partners, Bridge Investment Group, CBRE, and Swift Realty.

Formerly known as AAI, NELSON has been at Hacienda for more than 25 years. In the Bay Area, NELSON has offices in San Jose and San Francisco as well as Pleasanton. Nationwide NELSON has 25 offices and 1,100 employees.

For more information about NELSON, please visit www.nelsononline.com.

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