Event Details BACK

November 27, 2021 marks the 11th Small Business Saturday. This annual recognition was started in 2010 by American Express and is celebrated each year on the Saturday after Thanksgiving in the United States. Since 2010, consumers have reported spending nearly $140 billion across all 11 Small Business Saturdays combined. In partnership with the City of Pleasanton, the Pleasanton Downtown Association has launched a brand new Shop Small - Support Local campaign to encourage the Pleasanton community to shop, dine and visit local this year and beyond.