Published February 21, 2012
Volume 20, Number 2

Pacific Office Automation Puts Solutions on Display in New Hacienda Home    
Whether it's a Copier, Printer, Scanner, Fax, or Multi-Function Device, Their Motto is "Problem Solved" 

Halie Woodruff, Cory Giddings, and Nader Totah manage the Hacienda
office.  (Photo: Vicki Salinas)

By Nicole Zaro Stahl

Pacific Office Automation has found the perfect home to support its expanded Bay Area presence: 18,900 square feet in the Britannia Business Center at 5700 Stoneridge Drive. The newly arrived company specializes in business solutions related to capturing, managing, storing, delivering, and preserving content--essentially, most information streams in the workplace.

“We work with anything in the office that has to do with documents, whether electronic or hard copy,” explains Pacific Office Automation President Doug Pitassi. “As document imaging specialists, our business solutions focus on the connected office, integrating all phases of document creation, storage, access, and security in a complete, seamless process.”

In addition to being the largest Konica and Minolta dealer in the country, the Portland, Ore.-headquartered company represents the leading manufacturers of copiers, printers, scanners, faxes, and multifunctional devices—including Lexmark, Canon, Sharp, Toshiba, Ricoh, Xerox, and HP.

“Our slogan is ‘problem solved,’” Pitassi continues. “We seek out issues a business might have, whether complying with new data security regulations or moving hard copy personnel files to an automated format for electronic look-up. Then we supply solutions that enhance document workflow and increase productivity.” 

The Bay Area office moved to Hacienda in January after several years in Alameda. Its growth has been spurred by the acquisition of a local software company a few years ago, and then recently by the roll-out of Managed Network Services, which provide total IT support and management for a fixed monthly price. 

“Our client base ranges from the small home office to the Fortune 50,” says Pitassi. “Our network services are targeted to companies that do not have an in-house IT department, but our solutions span the entire size spectrum.” 

Unifying the imaging and computing equipment with network components like servers, routers, hubs, switches, and mobile phones is the best approach for the customer, according to Pitassi. There is great value in having a single point of accountability. “Customers want one person to call to take care of all IT management, with no finger pointing,” he points out. 

Pitassi becomes animated when talking about the high level of service Pacific Automation can offer—15-minute phone response, two-hour break-fix response on site.  “Our people are hard-working individuals.  We have always believed that we provide not only a one-stop-shop for service and support, but that we outwork our competitors. We focus on doing the best job for our customers. As a privately held company, we can put them first.” 

Accommodating approximately 30 employees out of a nationwide corporate total of 600, the new facility includes a 3,400 square foot Demo Center featuring a variety of devices and systems in operation. It also features a video-conference room with a 60-inch monitor that connects with the company’s 19 other locations. Branch manager Cory Giddings is enthusiastic about using the room frequently to support customers with seminars, training, and meetings. 

At the rear of the building is 12,000 square feet of warehousing and distribution space to support Bay Area activity. “Sales people can walk directly back to the technical area and expedite equipment deliveries or ask questions,” Giddings notes. “Technicians can update account managers on customer status, to make sure we’re providing the best service possible.” 

The company plans to hire another 10 to 12 employees over the next 18 months. For more information, go to www.pacificoffice.com

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