Published April 17, 2012
Volume 20, Number 4

Synergie Tech Solutions Specializes in Wireless Engineering  

Lucien Pinto, Lora Rodstein, and Marcus Miller of Synergie.

By Nicole Zaro Stahl

The task of engineering a wireless communications network is like painting the Golden Gate Bridge: by the time you finish at the far end, it is time to start at the beginning again. That is the analogy Lora Rodstein, HR Manager at Synergie Tech Solutions, offers to describe the central challenge of her industry.

Synergie, which moved into 4309 Hacienda Drive last spring, specializes in end-to-end network strategy, planning, development, and deployment for wireless carriers—for example, AT&T, T-Mobile, Metro PCS—and other networks. Founded in 2005 by Asheesh and Danish Banga, the company also has offices in Dubai and India, providing similar services in Europe, Asia, the Middle East, and Africa.

“We are a highly specialized wireless engineering services provider, performing niche services and working tirelessly to support our clients so they stay at the forefront of technology advancement.   Essentially, we are high-end consultants in a very targeted area,” Rodstein explains. 

Whether the project is covering a dead zone where there is no cell signal, optimizing the network to accommodate bandwidth-hungry data applications, or upgrading to the latest technology, the work really never ends for carriers.

“There’s a limited number of carriers, and they are constantly vying for the same subscriber base,” she points out. In the ongoing effort to deliver the best customer experience, the carriers “are always optimizing and upgrading their existing networks, updating old technology and rolling out new.” 

Even in the Bay Area many consumers are very familiar with the exact spots along 280 and 101 between  San Jose and San Francisco where their calls drop because there is no signal, Rodstein relates.

“Slowly but surely carriers are expanding and filling in these spots, but technology is changing at the same time. Look at 4G from AT&T and T-Mobile. Our engineers are at the forefront of that design for the general consumer roll-out.”

The constant cycle is obviously a benefit for Synergie, since it keeps the company’s specialty consultants busy on client projects. “We have some long-term projects we’ve been working on for three years or more,” Rodstein comments. “That says a lot about our employees and how well they fit in.”

Many things must happen behind the scenes before a cell tower can be installed in a certain location. Even before getting permission to put up the tower, an RF engineer needs to design the path of the signal over the air, a fixed network engineer has to design the physical communication path, a core network engineer has to define the call routing, and the deployment teams need to work with the local government agencies and come up with a suitable tower design.

“Some companies specialize in only one area, like RF engineering or construction management, but with our end-to-end service offerings--Network Planning and Optimization, Fixed and Core Network Engineering, Spectrum Management, and Business Process Automation--we cover the whole territory,” Rodstein says.

For more information, visit www.synergiecorp.com

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