Business Bits

By Zoe Francis, Hacienda Network Staff Writer

Oracle Buys Responsys

Redwood City-based Oracle has purchased Responsys, Inc., in an effort to make Oracle the leader in cloud-based marketing. The deal is worth $27 a share or roughly $1.5 billion.

San Bruno-based Responsys is used by the most respected business-to-customer brands across the globe to orchestrate marketing interactions at a massive scale across email, mobile, social, display and the web.

The addition of Responsys extends Oracle's customer experience and marketing clouds to offer the best in business-to-customer (B2C) and business-to-business (B2B) marketing using a single platform. The acquisition places Oracle, with offices in Hacienda, squarely in line to compete with industry leaders Salesforce.com and Adobe.

Recognizing the unique needs of the (chief marketing office) in B2B and B2C industries, the Oracle Marketing Cloud is now the only platform to unite enterprise-class leaders in these historically distinct marketing-automation fields," Oracle president Mark Hurd said. "Our strategy of combining the leaders across complementary technologies signifies Oracle's overwhelming commitment to winning and serving the CMO better than any other software company in the world."

For more information about Oracle's Responsys purchase, visit oracle.com/responsys.
Kaiser Permanente Sells Tech Unit

Kaiser Permanente's healthcare data modeling company, Archimedes, has been sold to Evidera, a healthcare software company owned by private equity firm Symphony Technology Group (STG).

The San Francisco-based Archimedes was purchased for an undisclosed sum by Palo Alto-based STG and Bethesda, Maryland-based Evidera.

Archimedes' researchers use real-world data and computer simulations to improve decisions at the clinical level. "The acquisition of Archimedes by STG and Evidera opens up an exciting new chapter in the use of quantitative methods to improve the quality and control the cost of healthcare," said David Eddy, Archimedes co-founder. "The work we have done over the last 20 years to build and validate our models will be beautifully complemented by Evidera's skills, experience, current products and services, and commercial strengths. The combination raises healthcare modeling and analytics to an entirely new level."

Evidera's plan to add additional disease areas to the Archimedes model will result in an even more powerful tool to predict the impact of new medical treatments or healthcare delivery systems at a fraction of the cost and time of clinical studies.

Visit this link for more information about the purchase: http://archimedesmodel.com/PR-8-Jan-2014.
Cisco Honored with China Corporate Citizenship Award

Cisco was honored in mid-December with the 2013 China Outstanding Corporate Citizenship Award at a ceremony jointly sponsored by China Association of Social Workers' Committee of Corporate Citizenship, CCTV Business Channel and Tencent Charity Foundation.

At the same time, Cisco-UFCH (United Foundation for Children's Health) Connected Healthy Children Program stood out from more 100 corporate social responsibility (CSR) programs at a competition sponsored by China Philanthropy Times, China Association of Social Workers' Committee of Corporate Citizenship and the Beijing Normal University China Philanthropy Research Institute and won the 2013 Outstanding CSR Case Studies Award.

"CSR has been the foundation of Cisco's corporate culture and global strategies," said Owen Chan, Cisco senior vice president, chairman and CEO of Cisco Greater China. "Cisco's CSR programs are designed to create value for the society, for the environment and for our business as well."

Visit http://newsroom.cisco.com/press-release-content?type=webcontent&articleId=1310058 for more information.

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