Chamber's Business Technology Showcase Off to a Great Start

The first booths have already been reserved for the Pleasanton Chamber of Commerce's first annual Business Technology Showcase, to be held September 24-26 at the Alameda County Fairgrounds.

The Showcase will bring together over 100 Tri-Valley technology exhibitors featuring the latest hardware and software, telecommunications products and services, business and office equipment, and Internet services.

"GST Telecommunications and Lawrence Livermore National Laboratory are the first exhibitors to sign up, and both will take advantage of our early registration discount," says Al Amador, the Chamber's executive director.

"It is going to be the greatest forum for these types of companies to get out to the business commu nity," he adds. "We know of nothing in this whole region that will come close to this type of function."

Emerging Technologies

The idea behind the event is to provide in one location an overview of emerging and existing technologies in a variety of areas.

"It's the best opportunity for any business to check out the new technology and to determine if it's the best solution for their operation," explains Amador.

To facilitate this, the Chamber is encouraging businesses to develop hands-on displays of their products so that show attendees can reach the greatest understanding of the possibilities offered by each technology.

Business to Business

While the public is being encouraged to attend, the show's focus is primarily business to business.

"For companies that focus on industry-specific shows, this is an opportunity to market to your next -door neighbor," Amador adds. "In fact, One of the comments from the companies that have already signed up is that they're interested in meeting and working with the other companies that will be show ing at the event."

In addition to vendor exhibits, the Chamber is also planning industry seminars and speakers cover ing a wide variety of topics.

The event will be marketed throughout the Bay Area through direct mail, radio, newspaper, and television advertising.

Sponsorships Available

Exhibitors that sign up before May 1 can save as much as $1,000 on booth costs.

Sponsorship programs with extensive benefit packages are also available. These packages offer a minimum of 500 free admissions to the event, inclusion in available pre-show publicity, and more.

For more information on the 1997 Business Technology Showcase, contact the Chamber at (510) 846-5858 or go to the Chamber web site and click on the Showcase icon.

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