Visit Tri-Valley (VTV), the region’s destination marketing organization, recently released the latest Inspiration Guide to Tri-Valley destinations and activities. For this year only, the Inspiration Guide is completely digital. “Going completely digital allowed us to add additional fun features, such as eight videos that bring the article or ad to life as well as hotlinks for our advertisers and locations,” says Robin Fahr, Visit Tri-Valley Director of Marketing and Communications. “If you see something you like, you’re taken there with a press of a button.”

Visit Tri-Valley is also distributing a static window cling to hotels to promote the new guide. The cling can be placed on plexiglass dividers, windows, doors, and, for those hotels that choose, in every room. The cling includes a Quick Response (QR) code that people can use to quickly download the guide with their smartphones, “making it pocket sized for when you’re out and about in the Tri-Valley,” notes Fahr. “We’ll eventually bring back an actual guide because the hotels benefit from having them in their lobbies and a takeable copy in each room. But this year, with all the unknowns, we went completely digital.”

The new digital Inspiration Guide is far from the only innovation from Visit Tri-Valley. In February, VTV partnered with the Cities and Chambers of Commerce of Pleasanton, Livermore, Dublin, and the Town of Danville to launch the first annual Taste Tri-Valley, a 10-day delivery and take-out restaurant week promotion that was held from Friday, February 19 through Sunday, February 28, 2021. This inaugural event allowed participating dining establishments to showcase their culinary talents and helped residents support the culinary industry after a challenging year by offering prix-fixe menus for take-out and delivery from diverse cuisines at a variety of price points.

Because of the organization’s commitment to supporting the local restaurant community in a safe manner, Taste Tri-Valley was fully compliant with regional and statewide health orders. At the time the event was planned, both outdoor and indoor dining was prohibited. Accordingly, Taste Tri-Valley focused exclusively on take-out and delivery from local restaurants. Guests were asked to help keep the Tri-Valley region safe by wearing a mask and maintaining social distance.

Approaching its marketing programs with a “safety first” perspective is a hallmark of Visit Tri-Valley projects since the pandemic began. To help support local hotels, for example, last year Visit Tri-Valley gave each property a gift of an annual membership with the California Hotel & Lodging Association. As members of the association, local hotels were able to apply to the association to become Covid-19 “Clean & Safe” Certified, a reassuring designation for many visitors. Earlier in the year, VTV also introduced a digital way to collect tokens on the popular Tri-Valley Beer Trail in response to the pandemic, which has taken an enormous toll on the hospitality industry.

Visit Tri-Valley boosts the local economy by marketing the Tri-Valley region as a single destination. The organization is funded via assessments on occupied hotel rooms in Pleasanton, Livermore, Dublin, and Danville. Visit Tri-Valley raises awareness of the local region through a variety of marketing programs to California residents, out-of-state Americans, and international tourists. The award-winning Tri-Valley Ice Cream Trail, the digital Beer Trail, and now the digital Inspiration Guide are just a few of the many campaigns dedicated to showing visitors how much the Tri-Valley has to offer in terms of lodging, shopping, sports, wineries, fine dining, and other experiences.

For more information about Visit Tri-Valley or to download the Inspiration Guide, please visit www.visittrivalley.com.