Quotient is the leading digital media and promotions technology company that creates cohesive omnichannel brand-building and sales-driving opportunities to deliver valuable outcomes for advertisers, retailers and consumers. The Quotient platform is powered by exclusive consumer spending data, location intelligence, and purchase intent data to reach millions of shoppers daily and deliver measurable, incremental sales.

Recently the company, which has had an office in Hacienda since 2018, announced that it is primed to build upon last year’s growth. Key trends driving revenue include the acceleration of digital coupons, the growing need for first- and second-party data, and consumers’ prevailing preference for a hybrid of both digital and physical shopping. Last year was the first time that digital coupon redemptions surpassed paper coupon redemptions in the United States, a shift that Quotient helped pioneer and continues to champion. As the advertising industry prepares for a major disruption due to the changing dynamics of third-party cookies use, Quotient is less affected and well positioned with solutions powered by first- and second-party data.

With a growing suite of omnichannel capabilities powered by exclusive shopper data, Quotient is focused on helping brands and retailers connect with their audiences and provide them with value wherever and however they choose to shop, at a time when value is top of mind. This includes omnichannel campaign strategies that integrate media and promotions.

“The pandemic has increased the need for value not only for consumers, but for brands and retailers alike,” according to Steven Boal, CEO of Quotient. “The demand for hybrid forms of shopping, along with shifting availabilities and local requirements, emphasized the need for flexible, effective, and efficient media and promotions, which led to the significant growth in digital that we are seeing today.”

In the last year, Quotient expanded its retail network with new retailer partnerships including Shipt, grocery and convenience store retailer Hy-Vee, drugstore chain Rite Aid, and convenience store chain 7-Eleven. Additionally, Quotient signed its first new retail partnership in the automotive vertical. Within its retail network, the company deepened its partnerships with retailers, which added solutions such as Sponsored Search and In-Lane digital promotions powered by Quotient to their solution set.

In 2020, Quotient partnered with Mandlik & Rhodes to offer brands and retailers a more strategic, transparent, and efficient solution to clear digital coupons. Quotient also forged new partnerships with VIOOH to expand the digital out-of-home offering and began collaborating with TikTok as an approved advertiser, expanding its omnichannel offering into this growing platform.

Quotient continued to strategically hire during the pandemic, increasing from approximately 955 employees in 2019 to 1,163 employees at the end of 2020. Women represent 60% of Quotient’s executive leadership team at a time when McKinsey reports only about one in five C-suite executives is a woman. At the end of 2020, Quotient’s global workforce was 48.1% female, up slightly over 2019. Nearly 38% of employees who hold a manager title and above are women, increased from 2019.

In 2021, as part of Quotient’s ongoing effort to influence positive change in the communities it serves, the company launched a newly refocused corporate philanthropy program: Quotient for Change. Quotient for Change tackles critical issues at the foundational level to provide communities with tangible outcomes to leave a positive legacy for future generations. To further this goal, Quotient supports programs that advance these core pillars: Economic Stability, Technological Equity, and Environmental Sustainability. Quotient for Change also features an employee matching gift program, paid time off for volunteering, and an assortment of philanthropic activities offered both company-wide and in office.

For more information about Quotient, please visit www.quotient.com.