Zoho Corporation is one of the world's most prolific software companies, with more than 50 apps in nearly every major business category, including sales, marketing, customer support, accounting, and back office operations as well as an array of productivity and collaboration tools. Last month the company announced Canvas for Zoho CRM, a one-of-a-kind design studio for customer relationship management (CRM) personalization. Canvas enables businesses to create their own CRM interfaces, without IT or developer involvement, that are better suited to the role of each employee. Canvas for Zoho CRM helps simplify complex CRM implementations into streamlined and contextual employee-facing experiences.
"A lot of CRM software already offers an abundance of personalization for customer experiences, but the same is not true for employee experiences," according to Mani Vembu, COO of Zoho. "As a result, everyone's using the same system and paying the productivity tax for no reason. Imagine a reality where the system is tailor-made for each employee's role. That is true all-around personalization, and that's what we're bringing to market with Canvas. We believe it's a more natural solution to the challenge of software adoption. Our ultimate aim is for businesses to create enterprise-wide software experiences with consumer-grade simplicity."
Data and workflow customization can render a CRM system too complex for most employees, and personalizing the CRM for each employee's role involves too much development effort and cost. As a direct result of this complexity, productivity drops, employees become disengaged, CRM adoption struggles, and return on investment can suffer. By using Canvas, companies of all sizes can avoid these issues and enjoy the breadth of functionality offered by a general-purpose CRM and the specialized experience offered by a vertical CRM.
With Canvas, Zoho's customer experience platform continues to focus on building a system of experiences that simplifies the experience economy for brands and every stakeholder. From planning and creating diverse customer experiences to delivering and evolving them for the future, Zoho CRM helps organizations of all sizes enable employee productivity, improve stakeholder collaboration, and increase customer success.
Canvas capabilities include a simple drag-and-drop editor that facilitates designing without the need to write a single line of code, a template gallery, industry relevant views, and self-service via portals. Companies can assign different Canvas views based on roles, responsibilities, and teams in their company. Canvas also houses a wide range of formatting options to edit the finer details of a view, and can load styles dynamically based on conditions.
Zoho is privately held and profitable with more than 9,000 employees. The software company began in Pleasanton in 1986 and has had an office at Hacienda for many years. Zoho is headquartered in Austin, Texas, with international headquarters in Chennai, India. Additional offices are in the United States, India, Japan, China, Singapore, Mexico, Australia, the Netherlands, and the United Arab Emirates. Zoho respects user privacy and does not have an ad-revenue model in any part of its business, including its free products. More than 60 million users around the world, across hundreds of thousands of companies, rely on Zoho every day to run their businesses, including Zoho itself.
For more information about Zoho Corporation, please visit www.zoho.com.