CooperVision, a division of CooperCompanies, is one of the world's leading manufacturers of contact lenses. The company produces a full array of daily disposable, two-week, and monthly soft contact lenses that feature advanced materials and optics, and premium rigid gas permeable lenses. CooperVision has a strong heritage of addressing the toughest vision challenges such as astigmatism, presbyopia, childhood myopia, and highly irregular corneas, and offers the most complete portfolio of spherical, toric, and multifocal products available, according to executives.

In March, the company launched a multifaceted consumer and professional marketing campaign to protect children's vision and advance myopia control education in the United States. The "Make Children's Sight Your Fight" initiative is rooted in new CooperVision-commissioned U.S. parent and eye care professional research, which shows progress in strengthening awareness and action, while also spotlighting opportunities to do more.

"Protecting children's vision from getting worse as they grow is something that takes a community-parents, eye care professionals, publishers, and so many others," according to Alex Wilkes, President, Americas, CooperVision. "We want everyone to join us in this fight for early detection and intervention. MiSight 1 day launched in the U.S. three years ago and created the fast-growing myopia control category, and CooperVision is once again leading the way to advance children's eye health across the nation."

New CooperVision research shows progress in strengthening awareness and action, and emphasizes the critical nature of evidence-based early intervention. Industry data shows 65% of children aged eight to 12 years who have myopia have a prescription between -0.50D and -2.00D. With this information, CooperVision sees an opportunity to impact the lives of children in that age range with early intervention that can prevent the worsening of the disease. MiSight 1 day prescribing eye care professionals are committed to taking action in response to this stark fact, with 76% seeing the need and treating low myopes between -0.50D to -1.00D, according to CooperVision's research. Parent education and easy to access resources remains critical to success, with 72% of parents agreeing that if their child has been diagnosed with myopia, they will conduct online research to learn more.

"Make Children's Sight Your Fight" comprises several avenues to reach the U.S. parent and eye care communities, including media advertising for widespread consumer outreach. The campaign encourages parents to interact with an expanded MiSight 1 day digital ecosystem spanning YouTube, Facebook, Instagram, and MiSight.com. Eye care professionals can support the campaign by sharing a "Make Children's Sight Your Fight" social frame with peers and patients on their channels, executives say.

CooperCompanies is a publicly traded global medical device company that operates through two business units, CooperVision and CooperSurgical. CooperVision, which opened its office in Hacienda in 2004, is committed to developing a wide range of high-quality products for contact lens wearers and providing focused practitioner support. CooperCompanies has a workforce of roughly 14,000 with products sold in over 100 countries.

For more information about CooperVision, please visit www.coopervision.com.

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