Sharp Home Electronics Recognized for Sales and Customer Service

Sharp Home Electronics Company of America (SHCA), the consumer division of Sharp Electronics Corporation, was recognized in February 2026 for excellence in customer experience with a Bronze Stevie Award for Sales and Customer Service. This achievement is the result of Sharp's continued investment in service capabilities that stay in step with evolving needs, officials say.

"We're honored to be recognized for the progress our team has made in improving how we serve customers," according to Mark Smith, Vice President of SHCA's Services and Solutions Group (SSG). "Every initiative we've implemented has been centered on reducing friction and helping people get back to using the products they rely on every day. Our goal is simple: make support easy, responsive, and dependable."

The Stevie Awards for Sales and Customer Service are the world's top honors for customer service, contact center, business development, and sales professionals. The Stevie Awards organizes nine of the world's leading business awards programs, also including the prestigious American Business Awards and International Business Awards. Winners were celebrated during a gala event attended by more than 300 professionals from around the world at the Marriott Marquis Hotel in New York City on March 5.

SSG has led a multi-year effort to modernize SHCA's customer service ecosystem, driving measurable gains across key customer touchpoints. Call centers saw a 30% increase in first-call resolution and a 22% reduction in average handle time through improved intelligence, record management, and training. The company broadened digital support through tools–including SHARPY, its 24/7 AI chatbot–along with self-service resources that help customers register products, troubleshoot issues, and access help faster. Together, these changes contributed to greater efficiency and higher customer satisfaction.

"Service is one of the most meaningful ways we stay in step with our customers," says James Sanduski, President of SHCA, which became a Hacienda tenant in September 2017. "It's where trust is built, one interaction at a time. Mark and the SSG team have worked tirelessly to strengthen how we support customers, and we're grateful for the Stevie Awards' acknowledgement of that progress."

Sharp is the only Japanese brand in the U.S. to offer a complete portfolio of major kitchen appliances, designed around people and backed by a long-standing commitment to quality and reliability. The company's broader consumer portfolio also includes AQUOS TVs and Plasmacluster ion air purifiers. Sharp Home Electronics Company of America is the Consumer Products Division of Sharp Electronics Corporation, the U.S. subsidiary of Sharp Corporation. SHCA operates through three distinct groups. Sharp Electronics Marketing Company of America leads sales and brand strategy from New Jersey. Sharp Manufacturing Company of America produces cooking appliances, and Sharp Services and Support Group provides nationwide customer service, warranties, and technical support.

Sharp Corporation was named among the top electronics companies on Fortune's World's Most Admired Companies for 2026. It has received multiple honors including the Globee Gold Award for Customer Service Champion of the Year. Last month Best Companies Group, a trusted leader in workplace culture research and recognition, announced that Sharp Electronics Corporation had officially been named a Best Place to Work in Technology. This recognition highlights Sharp's dedication to its team members, customers and partners, as well as its commitment to delivering top quality solutions and services.

For more information about Sharp Home Electronics Company of America, please visit www.sharpusa.com.

Share this page!